Building Brands and Passion: An Interview with CEO of the Roadster Shop
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- By Dushyant
- (@dishs)
In this episode of the Hot Rod Pod, Brian Lohns and John McAn sit down with the CEO of the Roadster Shop, Laurent Poan, or as they call him, LP. Now, LP is not your average car guy. He's got a background in building brands for the fashion and sports industries, working with big names like Louis Vuitton and Burton Snowboards. But don't let that fool you, because LP knows a thing or two about cars.
Growing up in Europe, LP's passion for cars was ignited by rally and Formula One. He witnessed those powerful Group B cars tearing up the roads, and it left a lasting impression on him. And let's not forget about his engineering and business education, which has shaped his approach to brand building.
LP's experience at Lululemon and Burton Snowboards taught him the importance of staying true to your industry and focusing on the ultimate enthusiasts. He believes in product innovation and delivering what people expect from the brands he represents. LP is not interested in consolidating and gutting these brands, but rather in bringing them together to create something greater than the sum of its parts.
What sets LP apart is his curiosity and problem-solving skills, honed through his engineering background. He understands the importance of appealing to people's senses and emotions when building a luxury brand. LP's goal is to be recognized as a portfolio of brands that lead through innovation and passion, while still maintaining their authenticity.
In this conversation, LP shares stories about his first meeting with Jake Burton and how that led to a 15-year partnership. He also discusses the growth of activities like snowboarding and drag racing, and how understanding that growth can help in building a successful brand. LP's fresh perspective from other industries brings a unique approach to the automotive aftermarket, and he's ready to take it to the next level with the Roadster Shop.
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