Jaguar Z00 Concept & GM Design Insights: MotorTrend Podcast Episode
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- By Dushyant
- (@dishs)
In this episode from MotorTrend Channel, the team dives headfirst into the wild world of automotive design, starting with the jaw-dropping Jaguar Z00 concept. They dissect the unconventional marketing approach that had social media buzzing like a beehive. From the eye-catching colorways to the unique interior features, the Z00 concept left everyone either scratching their heads or reaching for their wallets. The team debates whether this bold strategy will pay off in actual sales, drawing parallels to past marketing successes in the industry. They reminisce about the power of quirky commercials in influencing car purchases, citing the original Rav 4's bizarre ad as a surprising success story.
Transitioning seamlessly into an interview with Brian Smith, the design maestro behind GM's Advanced Design California, the conversation takes a personal turn. Smith's unconventional path to car design, starting from the University of Cincinnati, challenges the traditional Art Center alumni dominance in the field. Despite not following the usual art school route, Smith's passion for car design was ingrained in him from a young age, influenced by a family history steeped in automotive enthusiasm. The team delves into Smith's illustrious career at GM, highlighting his pivotal role in shaping iconic models like the Cadillac 16 and the award-winning CTS.
As Smith shares anecdotes about his father's failed attempt to infiltrate Chrysler's design studio in the '50s, the conversation takes a humorous turn. From soap-carving dreams to real-life design triumphs, Smith's journey is a testament to unwavering determination in the face of challenges. The team marvels at the intricate design process behind concept cars like the Cadillac 16, revealing the intricate dance between creative vision and technical feasibility in the automotive industry. Smith's unique perspective as a Jaguar owner adds a personal touch to the discussion, underscoring the passion and dedication that drive automotive design forward.
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