Nissan and Infiniti: Struggles and Innovations in the Luxury Car Market
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- Published on
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- By Dushyant
- (@dishs)
In this savagegeese video, the team delves into the tumultuous journey of Nissan and Infiniti, focusing on the latter's struggles amidst the competitive luxury car landscape. While acknowledging Nissan's recent product improvements like the Armada, they express concern over Infiniti's lack of innovation and direction compared to brands like Acura. The team reminisces about Infiniti's glory days in the late 2000s with iconic models such as the G35 and Q45, highlighting a stark contrast to the brand's current predicament.
Criticism is aimed at Nissan's decision to maintain a separate luxury division, suggesting a need for resource consolidation to enhance efficiency. Doubts linger about Infiniti's future viability without significant restructuring or a potential merger with a larger parent company. The team critiques the industry trend of inundating cars with excessive technology, leading to a loss of distinctiveness among brands in an increasingly saturated market.
The discussion delves into consumer preferences regarding advanced car features, questioning the true value of complex technology in modern vehicles. Challenges related to software updates and cybersecurity risks in internet-connected cars are also explored, shedding light on the complexities faced by manufacturers in ensuring vehicle safety and functionality. The team speculates on the future of car interiors, predicting a potential shift towards a more balanced approach between physical controls and touchscreen interfaces in response to evolving consumer needs and preferences.
Image copyright Youtube
Image copyright Youtube
Image copyright Youtube
Image copyright Youtube
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Viewer Reactions for Do We Need This Many Car Brands?
Large screens in cars are criticized for not always being practical or useful
Concerns raised about cars connecting to the internet and potential issues with servers going down
Customers care more about using Android Auto/Apple Car Play via their phone than the car itself being connected to the internet
Disappointment in the overcomplexity and overtechnification of cars
Criticism towards the lack of differentiation between main car brands and premium brands
Infiniti's struggles and criticisms of their models and technology
Desire for cars to be more comfortable like in the 80s and 90s
Concerns about privacy/data collection policies of automakers
Frustration with the lack of variety in the market and high costs for economy cars trying to be luxury cars
Preference for simpler, more classic features in cars such as physical controls and smaller screens
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